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DT-1 Affective Choices – TAXI

Our first "Design Teams" collaboration with the Compassionate Eye Foundation and TAXI Toronto. Compelling stories in print.

Digital Printing
  • CMYK and Metallic Gold Ink
  • Raised Clear Dimensional Ink
  • Regular Fuser and Matte Fuser finishes
  • Perfect Bound with false short leaf cover
  • Diecut reveals on gatefold centre spread
  • Two books in one, front side book 1 and backside book 2
About The Project

Mitchell’s “Design Teams” asks “How can you leverage the mindfulness of design, for the greater good?” This is what we asked the Compassionate Eye Foundation and TAXI Toronto. Their response? A dual book, where the front speaks of the power of Good Design and how a picture (from Getty Images tagged CEF) tells a thousand words, the back tells how Social Good comes from the funds raised by Getty to build schools, wells, enhance food security and health in third world countries. That’s how.


As a very environmentally-friendly printer, Mitchell Digital works at reducing their carbon footprint in every aspect of how they run their business, which is very important to me. The quality and professionalism is top-notch and they have a quick turn-around time. The boxes and promotional material they printed for me look fantastic, and have really helped to improve my brand. I can't recommend them enough!

- Sealuxe

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